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Mobile Entertainment.

Independent app studio · Milan

We build, launch and scale consumer mobile apps.

Mobile Entertainment is an independent studio in Milan. Every app is ours — we find the idea, build it in-house, buy the traffic, and scale what the numbers support.

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7 apps · 2 clusters ↓
4M+
Downloads
7
Apps live
92k+
App Store ratings
4.7
Average rating

What we do

We own the full lifecycle

We are not an agency. Every app is our own, from first idea to scale. Which means every decision is measured against one question: do the unit economics work?

  1. 01

    Identify

    We look for underserved consumer behaviours, things people already do that no app serves well.

  2. 02

    Build

    Design and development happen in-house, on one shared stack, so an app goes from concept to store in weeks.

  3. 03

    Acquire

    We buy our own traffic on Meta and Google and track every cohort from install onward.

  4. 04

    Monetize

    Subscriptions, measured properly: LTV against CAC, payback windows, cohort retention.

  5. 05

    Scale

    What the numbers support gets more spend and more features. What they don’t, we shut down.

The cluster model

One audience. Many apps.

Most studios ship isolated apps, and every launch starts from zero. We build thematic clusters instead: groups of apps around a single audience.

Cross-sell
Apps in a cluster promote each other, so users flow between them instead of leaving.
Inherited audience
A new app launches into an audience the cluster already owns — day one is not zero.
Falling CAC
Each launch needs less paid traffic than the one before it. Acquisition gets cheaper as the cluster grows.

The Emoji & Graphics cluster proved the model. Short Video is the growth vehicle we are scaling now.

The Emoji & Graphics cluster: four apps, one audience, falling CAC.

Portfolio

The apps

Live on the stores today, built and operated entirely in-house.

Emoji & Graphics

4 apps

AI emoji creation, merging, wallpapers and widgets. The cluster that proved the model.

Short Video

1 app

Vertical short-drama and true-crime streaming. Our current growth vehicle.

Also shipping

2 apps

Standalone apps outside the clusters.

About

A small team in Milan

Mobile Entertainment is a founder-led, deliberately small team based in Milan. Shipping consumer apps since 2022.

  • 01

    Founder-led

    The people who started the studio still make the product calls. No layers between a decision and the person who owns it.

  • 02

    Everything in-house

    Product, design, engineering and growth sit at the same table. Nothing is outsourced, so nothing gets lost in translation.

Founded
2022
Based in
Milan, Italy
Ownership
Independent
Disciplines
Product · Design · Engineering · Growth

Contact

Contact us

Partnerships, investment, press, or a role on the team — if what we do resonates, write to us.

Email us